Age Group:
Adults
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Program Description
Event Details
Route-to-market strategy panel discussion for owners of food, snack and beverage brands. Topics include understanding changes in the distribution, brokerage and retail spaces as well as in the economics of using national versus regional distributors and brokers; current trends impacting route-to-market; and how to plan ahead for success as you grow keeping in mind that channel strategies need to keep up and price-pack architecture is critical.
Panelists are Marla Tremsky, Senior Director of Innovation & Strategy at Bozzuto's; Loan Hellner, Category Manager at FreshDirect; and Bob Sipper, President of Cascadia Brand Management.
Registration required.